Spotify launches “Play Your Part” campaign to encourage, inform young voters
By Jackson Moran ’21 THE ROUNDUP Music streaming service Spotify recently launched the non-partisan “Play Your Part” initiative with the hopes of informing and engaging listeners with regards to voting in the upcoming election. As more and more corporations have sought to create voter-centric initiatives, Spotify has jumped into the fray by targeting younger, often first-time voters through the use of outreach campaigns. One of the main tactics the platform…